The #MakeItFair project is an initiative to fight for gender equality in the arts, as women are often underrepresented, underpaid, and undervalued. This video is a call to action by 70 female artists, highlighting the need to devlop the untapped potential of female-led projects.

The initiative’s breeding ground is social media, and their site shares their goals for the project: “As we move forward, we will continue to raise awareness, ask tough questions, celebrate female talent, connect female artists to opportunities, laugh, create, and broaden the scope of the stories being told. We encourage you to use the hashtag #makeitfair to ask questions and spark conversations within your own networks.”

We don’t know about you, but we can’t wait to see a global discussion about equality blossom from this initiative.

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